Tourism
Tourism
Tourism
Sustainable ecotourism, an activity with high inclusivity for women, serves as an alternative sustainable income stream for coastal communities, with associated climate change mitigation and adaptation benefits such as mangrove restoration.
ANNUAL REVENUE
PROJECTIONS OF
PROJECTIONS OF
$
ACROSS 4 COMMUNITY
OWNED SITES INVOLVING
1,200 HOUSEHOLDS
OWNED SITES INVOLVING
1,200 HOUSEHOLDS
Capacity building
Projects delivery and management skills building.
Technical support
Procurement to inform costs.
Business planning
Business model development to determine investment need.
Post-investment support
Support for community-led M&E.
Seed investment
Investment for equipment and infrastructure.
Strategic governance
Develop robust project governance model.
Coral reef ecosystems are the most important ecosystem in the ocean providing food, livelihoods and ecosystem services such as coastal protection. They also provide a habitat for one in four species in the ocean.
Unfortunately, they are disappearing before our eyes with potentially devastating consequences for life in our ocean.
Unfortunately, they are disappearing before our eyes with potentially devastating consequences for life in our ocean.
Provision of local accommodation, visits to villages, the opportunity to partake in activities such as recreational fishing and demonstrations of mangrove protection for tourist groups. Tourist spend on accommodation, handicrafts and recreational activities supports the livelihoods of the wider community and provides a diversified revenue stream for fishers.
Stage of development
Operational.
Revenue streams
- Local accommodation.
- Guided tours of local villages, coral reefs and mangrove restoration sites.
- Restaurants.
- Farming (fish, honey) and craftsman product sales.
Beneficiaries
Village communities (mainly fishermen households).
Existing partners
The department of Local Tourism & Madagascar National Parks providing sales and marketing
support; Agamo, a local training association (in the Midwest).
Existing funders
BMZ (Federal Ministry of Economic Cooperation and Development) – with the objectives of improved governance & livelihoods.
WWF’s role is to
Promoting the impact of projects to partners, facilitating the implementation of co-management
practices and providing initial training on the ground (best practice).
Investment potential
+ Proof of concept validated with a pilot site in the Midwest.
+ Clear revenue streams.
+ Good market potential & scalability.
- Required upfront costs for each destination.
- Current uncertainty in the sector.
Social impact
- Revenue diversification: existing fishing livelihoods are challenged by conditions that don’t allow fishers to go out to sea everyday (on average, 11-12 days per month are too windy).
- New job opportunities.
- Skills development.
Environmental impact
Raising awareness about the importance of mangroves in the ecological robustness of the region +
creating a source of revenues from mangrove.
Potential negative: tourism activities can be seen as a source of pollution (transport, consumption
models, etc.).
Resource needs and key enablers
- Infrastructure development (B&B, drinking and hot water, means of transportation, etc.).
- Hospitality training.
- Marketing expertise.
Expected profitability
Tourism drives a wide variety of revenues for the community. Its limitations lies within access to
infrastructure and seasonality (and current pandemic).
Risks and challenges
- Access to sites (pilot site access: 4x4 and pirogue).
- Communities capacities.
- Access to drinkable water.
- First aid and security centres.
- Cooperation with guides.
Project scalability
High - Following the example from Northern regions with a 100 estimated coastal villages with touristic assets (and close to Nosy Be airport) representing work for at least 400 households, the project is largely replicable.
Expected profitability
To be investigated further with the feasibility study.
Next steps
- Conduct further financial analysis to build business plan.
- Create a local entity (eg. cooperative) to centralise promotion, booking and client management.
- Aggregate village initiatives for increased investment potential.
Stage of development
Scalability of project
Replicability of model
Investment potential
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